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Tuesday, October 23, 2018

[Discussion] Writing a coursework about the Yeezy brand


Hey guys,one of my most important grades this year is a coursework in Brand Management. I wanted to choose the Yeezy brand, since i think it's very interesting what Kanye has achieved. My problem: There rarely is any empirical or legitimate data about it. My general task is to ''critically review and evaluate the brand development strategy.'' Stating the sub topics and the structure would be too much. Now that's why I post this here, i firstly wanted to ask you guys if you think that it makes sense at all to choose the brand due to the lack of legitimate data and information and thus, if you have different suggestions for me. But more importantly , if you got sources about the Yeezy brand in general, i would be extremly thankful of you could share them with me in this post, since i rarely found any good ones, especially in regard to my task. A general hint to sites i might not know is also appreciated.I know there are plenty of you who work in the industry and also have in-depth knowledge about it. I am extremly thankful for any help. via /r/streetwear https://ift.tt/2qeXFVH

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