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Thursday, December 28, 2017

Is Supreme's significance dead?


I got hip on Supreme back in 2011 when I was in the eigth grade and couldn't even afford it, let alone find where to get it. I found it because of listening to Odd Future and watching skate videos, which is the roots of the brand as we all should know and understand. Everyone, just as it still is today mostly, was wearing trendy low-quality mall clothes, and I wanted no part of it. I liked Supreme because the aesthetic was simple but not too minimalistic, and just cool and not really the status quo. But within the past 10 years or less, the way that Supreme operates and is consumed has slowly dwindled down to nothing more than a flex for celebrities and hypebeasts. Who would have ever thought a decade ago that a brand worn by skaters and underground music artists, plus their fans, would grow into a $1 billion dollar company that sells out in less than 60 seconds online, drops $44 tees that resale for hundreds, causes a total shitstorm for stamping their name on the most random things like the almight Supreme brick, makes items that have virtually nothing to do with the brand simply because it will most definitely be hyped and sell well such as the boxing jacket (worn by a bunch fat 17 year old hypebeasts that have never so much as raised a fist), collabed with Louis Vuitton aka the biggest fashion label on earth, or is vehemently worn by the likes of (and may Allah forgive me for uttering this name) Odell Beckham Jr., drill rappers, and anyone else you wouldn't expect to see in it back then? People don't even care about the aesthetic anymore, it's all about the brand name. And imo, it is no different than how people hype up any other higher quality brands just for the name, like Tommy Hilfiger or Air Jordan. All the artistic thought that goes into the designs, even in their glory, is outshadowed by the stature of the brand name stitched next to it. Kids that have never even seen Scarface or Akira in their life came out the store with everything they could afford to buy, just to take an Instagram picture or resell it on Grailed. It's become such a disposable brand it's sad really. I feel, in my opinon, that the significance of Supreme is totally dead at this point. It has been ruthlessly overwhelmed by its own hype. The few grails I have are old, like the polka dot reverse bogo hoodie or the desert camo 5 panel hat, and I have not much interest anymore. What are your thoughts?(I also posted this in r/supremeclothing) via /r/streetwear http://ift.tt/2CbQK7h

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