[DISCUSSION] WHAT IS THE MOST OVERRATED BRAND THAT MAKES YOU WANT TO BLOW YOUR BRAINS OUT WHEN SOMEBODY BE TALKIN ABOUT HOW HEAT IT IS

Is there a brand that you just can't stand? This is an interesting topic for me because it can reach into ethics, style, celebrity association, audience association, social media posts, and other various fuck shit that you just can't stand. I'm not one to hate too much, but a lot of 'hype' brands that I personally think have some dope pieces just lack that real sense of artistic direction and progression that push the envelope and progress streatwear. Some are too focused on moving units in my opinion opposed to being adventurous, collaborating with artists that deserve it rather a promotional deal. Business is business and I understand that, but when a company assumes the role of producing what is artwork, then refusing to evolve that artwork because what they are currently doing is 'safe' for profit just rubs me the wrong way. What do you guys think? What is something a brand can do that crosses the line in your eyes? via /r/streetwear https://ift.tt/2HCGuHC