EU vs. NA Streetwear [Discussion]

*EU vs. NA Streetwear *As I got over being a hypebeast and started to find my own general style, I started looking at the main differences that I see from NA and EU streetwear. Let me start off by saying that this is just based on what I see on Instagram, Youtube, Twitter and etc. I also want to say that I do live in the United States so I do lack a lot of knowledge when it comes to the european streetwear scene. Looking at youtube in particular, there is a huge difference in style between the popular european streetwear youtubers like the unknown vlogs, magnus, or sangiev compared to na streetwear youtubers like Harrison Nevel, Blazendary, and etc. At face value, NA streetwear is more in tuned with the hypebeast culture while European streetwear is a lot more diverse. This got me looking deeply into the cultural differences between NA and EU. Culture is very important because it is one of the main factors that dictates the streetwear culture of ecah specific regionCulture is the basis of a lot of things when it comes to society, but how does it affect streetwear? Let’s start off by looking at NA culture, NA is very capitalistic in nature. EU is also capitalistic in nature but not as much as NA (especially the United States). EU on the other hand is made up of many different countries with many different cultural backgrounds making it hard to make a general idea of EU culture.NA being a consumer/capitalistic society is the reason why hypebeast culture is the forefront when it comes to NA streetwear. In hypebeast culture the most important thing is clout. People want clout because it shows that you have a high social status. In capitalism social status is used to stratify the people. The people on the top, who have the most clout are composed of the rappers, celebrities, and athletes. These are the fashion Icon’s of hypebeast culture, which is why certain brands are hype and are not. Balenciaga and Gucci are “hyped” because rappers are on that wave right now, brands like undercover or haider ackermann are not as “hyped” because rappers don’t really wear those brands as much.EU on the other hand is very diverse when it comes to it’s streetwear. When you look at the influencers in social media, there is general consensus on certain brands like RAF, Prada, Balenciaga and etc. but not as cutthroat as NA streetwear. The main reason for this is EU is made up of different countries so different countries will have their own distinct style, Gosha would be a good example because it is a distinct type of look that is popular in eastern europe. Also, EU’s fashion icons are different to NA. NA fashion Icons are people that have a fashion background but it's not their main focus (rappers, celebrities, athletes) while EU fashion icons are mostly centered on the designers themselves. Europe is a big hub for high end fashion in general, with places like Paris, London, and Milan. This also kind of helps diversify the streetwear scene in EU because of the many different designers which they can take inspiration from.Overall I think that culture dictates a lot of things when it comes to society itself and one of those things is fashion, but let’s not forget that we are still talking about people here. It’s not that black and white. NA is the front runners of consumerism but EU still display similar tendencies like chasing for clout and just the overall the importance of social status (EU hypebeast also exist). Also, I am just looking at what is portrayed in social media meaning hypebeast culture is the most popular because it is the most marketable. NA does still have a lot of diversity when it comes to streetwear it’s just that hypebeast culture catches the most views.Me just talking here. I always wanted to make Streetwear kind of content, I thought that it would be in the youtube realm but honestly I am not passionate enough to go all in on that. I do still love fashion and streetwear in general, I have a lot of ideas in mind that I do want to act on. I hope that posting on R/Streetwear would be a good medium for me to just say some shtuff. I tried to make this not look like too much of an essay, put a little bit of memes here and there but that's something that I will work on. I am going to be posting more and more in here, any type of criticism is much welcomed.Plug time Instagram @bmanbruh (I use to post photography stuff but I like streetwear more so I am going to post more streetwear stuff!) via /r/streetwear http://ift.tt/2FYKS37